A potato haven and a country apple orchard, but most North Americans may have thought of one of the two.
APPROACH
To raise awareness about the country to the travel trade, media and consumers. Simple as that by utilizing custom content marketing while it’s in its early stages of a marketing strategy, or knowledge of. Inclusion of consumer and travel trade advertising along with social media ads on Facebook came later in this multi-year initiative.
RESULTS
Poland Tourism Organization
June 18, 2020
Custom Content Marketing, Database Optimization, Media Buying (Trade and Consumer), Media Negotiating, Media Planning, Research