Poland Tourism Organization

A potato haven and a country apple orchard, but most North Americans may have thought of one of the two.

APPROACH

To raise awareness about the country to the travel trade, media and consumers. Simple as that by utilizing custom content marketing while it’s in its early stages of a marketing strategy, or knowledge of. Inclusion of consumer and travel trade advertising along with social media ads on Facebook came later in this multi-year initiative.

RESULTS

• Custom website content that is best read and optimized in the U.S. Web traffic increased by 40%
• Created and optimized one of eight Facebook campaigns for the city of Krakow, delivering well over 5 million impressions with a CTR of 10%
• Researched, negotiated and placed multiple print media ad campaigns on Afar Magazine and its digital properties marketing Poland as a brand, more importantly, a destination for North Americans. Multiple campaigns delivered well over 100,000 million monthly impressions