How to promote, engage, interact and showcase the Philippines, it’s 7,000 islands, to North America’s travel trade, media and millennial consumer audience? Road Trip for a Road Show!
APPROACH
To produce a five-city North America multi-event consumer and trade international road show to bring awareness of the Philippines, its cities, culture, fashion, culinary, and adventure, including diving and surfing. We presented to travel advisors, tour operators, media and consumers (Millennials).
Each evening in each North American city, we conducted Millennial-driven consumer events that took place on rooftops, billiards and ping-pong establishments and featured extreme videos, music, dance and overall fun!
Change to read as follows: Also created and produced consumer-driven events at consulates in New York City and Toronto.
RESULTS
Philippine Department of Tourism
June 18, 2020
Custom Content Marketing, Database Optimization, Embassy and Consulate Events, Media and Trade Presentations, On-Site Merchandising, Reports, Research, Road Shows
