Czech Republic (CzechTourism)

Czech Republic and what’s outside of Prague was our promotional and marketing strategy.

APPROACH

Following strict guidelines by the EU to promote the Czech Republic and its 13 regions, we created an integrated marketing campaign anchored by a U.S. multi-city consumer driven television and digital campaign. Components included premium placements, cross promotion and sports marketing in major U.S. cities/hubs, such as New York, Los Angeles and Chicago.

RESULTS

• Partnered with NBC Television, its digital properties, NFL sports coverage and connected media outlets
• Delivered over 35 million impressions for our core target audiences.
• Total campaign over delivered at 125%, including pre-negotiated value add.