Czech Republic and what’s outside of Prague was our promotional and marketing strategy.
APPROACH
Following strict guidelines by the EU to promote the Czech Republic and its 13 regions, we created an integrated marketing campaign anchored by a U.S. multi-city consumer driven television and digital campaign. Components included premium placements, cross promotion and sports marketing in major U.S. cities/hubs, such as New York, Los Angeles and Chicago.
RESULTS
CzechTourism
June 18, 2020
Media Buying (Television and Digital), Media Negotiating, Media Planning, Reports, Research, Sports Partnerships and Marketing