What sets apart this Caribbean twin-island destination? Is it their 365 beaches (one beach for each day) or could it be the black pineapple?
APPROACH
To combine trade, consumer and sports marketing along with partnership building into an ongoing annual marketing campaign, with many touch points and supplier inclusion, to increase the number of U.S. travelers to A&B and their length of stay.
RESULTS
- Partnered with teams of Major League Baseball, National Football League, National Basketball Association and the National Hockey League in key U.S. markets
- Planned for in- and out-of-season campaigns, negotiated and purchased traditional (television), OOH (billboards), print (magazines) and digital/social media (SEM / programmatic, behavioral)
- Created, published and distributed Antigua & Barbuda custom content to U.S. travel trade and media (optimized databases) to generate traffic to visitaantiguabarbuda.com and to specific tour operator and airline landing pages to promote special offers
- Provided research and monthly and annual reports about U.S. travel and distributed to stakeholders; such as local hotels/resorts, suppliers and the ministry. Also included monthly and quarterly budget reports
- Consumer campaign delivery of over 100,000 million monthly impressions / Trade campaign delivery of over 1 million monthly impressions = occupancy rate pushed 100%
