Borghi – Italia

Rome, Florence, Naples, Milan, Venice and more, we most likely have been there. But do Americans know what an Italian Borgo is, much less Borghi?

APPROACH

We partnered with an Italian tour operator to promote the Borghi (over 260 medieval villages) throughout the regions of Sicily, Veneto, Piedmont and Lombardy to include annual truffle fairs, “Passion Play,” and each Borgo’s culture, history, cuisine and people that make these ancient villages a special place to stay and visit, while still visiting Italia’s beautiful big cities.

RESULTS

• Created and produced four individual road shows, including database optimization and distribution (which had extremely higher than normal open and CTRs), and researched and negotiated venue selections
• We reached 1,000+ travel advisors, trade media and influencers pre, during and post road shows
• Created and distributed monthly custom content distributed to all stakeholders, travel advisors, trade media and influencers as part of our ongoing outreach
• Monthly bookings to various regions exceeded $500,000