Promote the Beijing, Jiangsu, Shanghai, Hunan and Chongqing regions, cities and cultures to the international travel trade, media and consumers while maintaining their unique identity and allure.
APPROACH
Produced a two-city (Boston and Sao Paulo) consumer and trade international roadshow to raise awareness of Beijing, Jiangsu, Shanghai, Hunan and Chongqing regions, cities and culture. Identified top travel producers selling Asia and deliver multi-lingual presentations in Chinese, English, Spanish and Portuguese to engage trade professionals and media. Created and produced a large-scale consumer event in Boston’s Harvard Square that featured onsite activation, and staged cultural events spread throughout.
RESULTS
China National Tourism Office
June 18, 2020
Custom Content Marketing, Database Optimization, Embassy and Consulate Events, Media and Trade Presentations, On-Site Merchandising, Reports, Research, Road Shows