This Central Europe country partnership is made up of the Czech Republic, Hungary, Poland and Slovakia.
APPROACH
Targeted a travel trade and media U.S. West Coast multi-city road show campaign (with many components, such as planning, coordinating, producing and negotiating) to educate travel advisors, consortiums, associations, and specific West Coast travel media about Central Europe’s “Destination Specialist Program” (a new virtual partner and sales tool for travel advisors who sell or want to sell Central Europe).
RESULTS
Discover Central Europe
June 18, 2020
Custom Content Marketing, Embassy and Consulate Events, Media and Trade Presentations, On-Site Merchandising, Reports, Research, Road Shows