Lithuania Travel

Educating Americans about Lithuania (about the size of West Virginia), its cities, regions, heritage, culture, people, culinary and soft adventure.

APPROACH

With a limited budget, our approach was to educate and generate awareness to the U.S. travel trade and media to encourage them to do the same with their clients and audiences. Consumer marketing was sprinkled in via social and consumer-driven off and online publications.

RESULTS

• Increased U.S. travel to Lithuania by over 20%, making the U.S. the number one long-haul market and placing into Lithuania’s top 10 of incoming travel destinations
• Generated over 30,000 U.S. monthly unique visitors to Lithuania.Travel. Created, published and distributed Lithuanian custom content to U.S. travel trade and media
• Optimized and grew trade and media databases
• Socially – Created, managed, posted, tweeted, engaged (organic, on-ground + paid), boosted, directed and fruitfully overdelivered U.S. Facebook, Twitter, Instagram and Steller accounts
• Provided research, quarterly and annual reports about U.S. media (trade + consumer), travel trade and travel trends to all stakeholders; such as local tourism boards, suppliers and influencers
• Media exposure in Travel + Leisure, Travel Weekly, Forbes, Boston Globe, Popular Mechanics and more