Ukraine International Airlines

Not only promote daily flights from New York City and Toronto to Kyiv on new, wide-body, long-haul Boeing 777’s, but also flights to Lviv, Tel Aviv, Cairo, Istanbul, and Delhi.

APPROACH

Create, produce and distribute custom content marketing initiatives, tailored events and North American road shows (U.S. + Canada) targeting trade media and travel advisors who specifically sell central and eastern Europe.

RESULTS

• Over 30% trade media and travel advisor engagement growth
• Grew customer base 20% in the U.S. market alone